Powerplex is a newly established division of Eltrade Industries Ltd, created to drive the next chapter of innovation, service, and product expansion within the Eltrade group. As we look to the future of industrial power and electrical solutions, Powerplex is proud to represent new product categories that build on our parent company’s trusted legacy.

Our first offering under the Powerplex banner is Sitemate® Power Systems—a name already synonymous in New Zealand with robust, reliable, and safe portable power equipment. Developed specifically for the Australasian market, the Sitemate range has now been powering sites across New Zealand for five years. Whether it’s construction sites, events, shows, ports, or industrial settings, Sitemate delivers dependable power where and when it’s needed.

What sets Sitemate apart is its deep understanding of the industry’s real-world needs. Before designing its innovative product line, the team engaged directly with end users—resulting in a superior range of portable power solutions and accessories. From temporary power leads and cable protectors to lighting equipment and rugged distribution boards, Sitemate products are built to perform in New Zealand’s toughest environments.

Backed by Eltrade’s long-standing commitment to technical excellence and customer support since 1974, Powerplex is more than just a distributor—we’re a solutions partner. Our combined manufacturing, distribution, operate from a central location in Drury, Auckland, offering streamlined service.

As we grow, Powerplex will continue to expand its portfolio to include new brands and technologies, always focused on delivering quality, safety, and innovation to our customers.